Image by Kelz was created with the idea that we can all win! The IBK brand is focused on empowerment, encouragement, & elevation in your professional, as well as your personal life.

Our CEO Jennifer “Kelz” Kelly has almost a decade of experience in the beauty industry. She is multi licensed/ certified in Permanent Makeup & Esthetics. She's also been a licensed Instructor for 5 years & taught 1000s of students.

Kelz is a full time mompreneur with a 6 year old boy. She is also a medically retired U.S. Airforce veteran. Jennifer Kelly was given her nickname “Kelz” while serving in the U.S. military and still lives by the Airforce core values: 

 “Integrity, Service before Self, and Excellence in all you do“